INSTITUTIONAL CLIENTS

Chris Ineson, CEO, New Zealand Sports Foundation:

The first part of the project was to produce a branding strategy, brand name, logo design, marketing strategy and materials for the New Zealand Academy of Sport. It required a thoughtful and well researched approach to capture and convey the essence of the new organisation to its target audiences. Paul delivered this on time, on budget and in a highly professional manner.

The second part was for him to prepare a strategy and implementation plan to secure sponsorship for the Academy. This too was highly successful with over one million dollars achieved in the first twelve months.

Jeremy Irvine, Executive Officer, New Zealand Council of Christian Social Services:

The Council is heavily involved with campaigning for improved funding to provide care for older New Zealanders who otherwise cannot look after themselves. There is a significant dependence on government for this funding. There was a funding crisis when Paul contacted us and advised we consider an ‘issues management’ approach to dealing with the problem.

We found Paul to be an inventive strategist and provider of workable ideas, within our resources, to carry through the strategies. He is easy to work with and good communicator of his ideas.

SERVICES CLIENTS

Trevor Burgess, General Manager, Charta Packaging:

Charta was looking to introduce a new product into the NZ market and went looking for some professional assistance to properly launch and set up an effective marketing program.

We wanted someone who would take time to properly understand our industry to ensure whatever was proposed was the best solution possible.

CreatingCustomers fulfilled that requirement expertly, and derived some imaginative solutions that proved most valuable in moving the company forward.

Paul integrated extremely well with the management team, and contributed very constructive advice and direction to other projects as they arose. His advice was well thought out, and he argued his points strongly.

We wanted a careful and methodical approach with well thought out, imaginative solutions - Paul delivered on these 100%.

Keiry Belton, Clinic Manager, Fertility Associates:

Paul's ability to research and understand the unique needs of our business resulted in a humorous but sensitive advertising campaign that is very successful not only in attracting the target audience, but also sensitising the wider public to fertility issues.

Bruce McCallum, Chairman, McCallum Petterson:

The challenge was to provide a clear brand identity that ensured clients and potential clients understood the unique set of services we provided and how these would help their business.

Paul’s approach was not just a case of modifying or rationalising the existing branding. His solution was to retain the McCallum Petterson name but create a completely new business category - FINANCIAL INTELLIGENCE SERVICES - and join that with core service descriptions.

This was an original and bold concept that was just what we needed. It was and is uniquely McCallum Petterson. As a business category it was a world first and it has attracted positive comment from clients and business associates here and internationally.

Dave McIntosh, Managing Director, Deemac Limited:

Paul is passionate, insightful, thorough and imaginative in providing unique solutions for his clients. He is someone who likes dealing with ideas and with a complexity of ideas. He is a capable, enterprising, original thinker

PRODUCT CLIENTS

Max Parnham, General Manager, French Maid Foods Limited:

At a time when the company was preparing for expansion we needed to review our brand structure and direction for our rather complex market environment.

Paul worked closely with us to develop an integrated brand strategy that refined and simplified our existing brands and provided the direction for innovation.

We are now very confident with our new branding programme.

Mike Price, ‘Frontline’ Product Manager, Merial New Zealand:

Paul’s depth of experience and knowledge base has been a superb platform to build my knowledge of advertising and promotional strategies. His willingness to bounce ideas and to challenge my thinking has resulted in the excellent campaigns we have put in place.

His ability to assimilate and grasp the technical aspects of our products is commendable.